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Mito - Solar Powered Smart Water Bottles. Smart audio-visual reminders and automated tracking for better hydration and well-being. I led the video department that assited the launch of their Indiegogo campaign.
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I was hired as the main video director for their indiegogo campaign. I led the creative direction for filming and editing their campaign video.
Video includes vector animations to illustrate and emphasis pointers. Visual cues helps audience to follow the stroytelling.
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B-roll footage of the smart bottle was shot to show the different scenarios and scenes with the bottle.
In the period of 2 months, the campaign was able to raise $23,000.
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Assisted Chief Marketing Director in refining advertising, marketing and branding strategies. Improved website loading speed by 80% through optimizing website structure. Increase website traffic by 200% via digital advertisement and SEO. Was in part of designing in UI/UX of product mobile and desktop platform.
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